Pimp my ride 2

OK, not quite on the same ‘pimp my ride’ theme, while you were all working hard at the CX I was enjoying myself in London. Well not entirely true, I didn’t manage to hire one of Boris’s bike. However there were plenty of bikes to spot. I came across this very shiny SC Chameleon, high and dry up on the railings. It is kitted out for commuting with slick tyres and 6″ travel for the kerbs and mud guards for the mud? Is this consumerism gone crazy or am I missing the point? Can anyone explain it or even better it?I also came across this drummer bike, so bikes can earn you money and not just leave you penniless. Any other ideas for making money out of your bike?